Sergei Eisenstein
montage-using editing to produce shocks and conflicts
e..g. dark V light
happy V sad
close up V long shot
large V small shot
slow V fast
-through careful structuring of shots in a juxtaposition of opposites the filmmaker can shape the mind and emotions of the viewer.
Rudolf Arnheim
'the things that film can do that reality can't-what makes it an art form'
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